© INTEGRATED BRAND 2012
The world's gone mobile.
As mobile media consumption increases, brands are focusing on mobile as a key channel for reaching customers.
> Read article from comScore
Let's be friends.
The rise in influence of friends, fans, and followers on consumer purchasing decisions.
> Read article from trendwatching.com
And the most valuable global brands are...
Coca-Cola, IBM, Microsoft, Google and GE top Interbrand's list of best global brands.
> Read report from Interbrand
How healthy is your brand?
Brands are more vulnerable in the digital age as consumer opinion travels faster and further.
> Read article from Ad Age
Customer experience is king.
Brands are differentiated by the quality of the experience they offer customers.
> Read article from HBR
Click this...the top US web brands.
Google, Facebook, Yahoo, MSN and YouTube continue to top the list of most visited US websites.
> Read article from Nielsen